Ever wonder why the makers of so many world-leading products struggle to come up with something disruptive? What prevents them from “coloring outside of the lines” to rejuvenate their operations?
Principles of Intrapreneurial Capital is a refreshing blend of fundamental business insights and stories rooted in exploration. The book provides a new framework in the form of the 4C Model* to discover ideas that translate into value, and empowers change makers to put value into practice.
*The 4C Model for Intrapreneurial Capital by Bengtson & Stjärne
Janne Pitkänen –
This book draws a framework based on stories I can truly relate to as a startup entrepreneur. More importantly, it salutes the change agents within enterprises who make the disruptive changes possible by creating a learning environment to build new products together with B2B customers and paving the road towards sustainable impact. My copy of the book will be taken where it belongs – on the bookshelf of the very first change agent along my entrepreneurial journey.